Marketing and SEO: profiles
Disclosure: Siana Marketing operates this site and sells SEO and marketing services to real estate firms, so it competes with firms in this section. Siana is not scored, ranked or compared here. Regent Commercial Real Estate is a Siana client.
Last updated: 2026-10-20
We do not score marketing firms or portals. Results depend on the market, budget and the agent, and our operator competes in this category. Listed alphabetically.
Site operator, listed separately: Siana Marketing
Siana Marketing operates this site. It sells SEO, GEO and AI-search services, including to real estate firms, so it competes with firms in this section. For that reason Siana is not scored, ranked or compared, is left out of every list, table and count here, and this profile is not an independent review. Regent Commercial Real Estate, listed in our commercial brokerage and broker sections, is a Siana client.
Read the Siana Marketing profile (unscored, not ranked, not compared) →
Agent Image
Private. Real estate website design with SEO, social media and pay-per-click services.
A website shop first: says it has launched more than 30,000 real estate sites over 26 years, with SEO, social and ads sold alongside.
Profile and sources →Homes.com
Public company brand. Agent memberships on a “your listing, your lead” basis; monetized since February 2024.
Sells agent memberships that send buyer inquiries on a listing to the listing agent. CoStar’s Residential segment lost $230M on an adjusted EBITDA basis in 2025.
Profile and sources →Luxury Presence
Private, venture-backed. Websites, SEO and GEO, social, paid ads and an AI CRM for agents.
Says it is profitable and close to $100M of annual recurring revenue after a $22M Series C; all self-reported.
Profile and sources →Real Estate Webmasters
Private. Websites, CRM, SEO, PPC and AEO for agents, teams and brokerages.
Publishes a starting price ($350) and an ROI guarantee whose remedy is cancelling the contract, not a refund or a ranking.
Profile and sources →Realtor.com
Owned through News Corp (Nasdaq: NWSA, NWS). Runs Realtor.com under a perpetual license from the National Association of Realtors.
Sells subscription lead and listing products plus referral services that charge agents a fee when the deal closes.
Profile and sources →Ylopo
Private. Managed digital ads, lead nurture, AI text and voice, and IDX sites for agents and teams.
Pitches agents on owning their leads instead of renting them from portals, yet its founders’ previous company was sold to Realtor.com’s operator, which later backed Ylopo.
Profile and sources →Zillow Premier Agent
Public company. Premier Agent sold two ways: share of voice by zip code, or a fee when a lead closes (Zillow Preferred).
Agents buy a share of the ad spend in a zip code, with no promised number of leads, or pay a fee only when a lead closes.
Profile and sources →Last verified 2026-10-20. Figures were re-read from the linked sources that day.
View changelog
- Section published: hub, three sub-hubs, seven profiles, four comparisons and a separate, labeled profile of the site operator, from SEC filings, FTC records, press and firm pages read this day.