Homes.com
Homes.com sells agents subscription memberships that promote their listings and profile, on what CoStar calls a your-listing, your-lead basis, and lets agents or homeowners promote a single listing. CoStar began charging in February 2024 and says it has incurred, and expects to keep incurring, significant costs to market it. The 10-K does not report Homes.com on its own. Its Residential segment, which also holds Apartments.com, Land.com and, since August 2025, Domain, had $1,460M of revenue and an adjusted EBITDA loss of $230M in 2025, after a $361M loss in 2024 when marketing spend rose $327M. Most CoStar contracts renew automatically and run at least a year, so read the term before signing.
Last verified: 2026-10-20
Unscored
Public company brand. Agent memberships on a “your listing, your lead” basis; monetized since February 2024.
Not scored in this section.
Disclosure: Siana Marketing operates this site and sells SEO and marketing services to real estate firms, so it competes with firms in this section. Siana is not scored, ranked or compared here. Regent Commercial Real Estate is a Siana client.
At a glance
| Legal entity | CoStar Group, Inc. (Nasdaq: CSGP) |
| Headquarters | Not stated in the pages we read |
| Segment | Portal advertising and lead programs |
| Scale (as published) | Inside CoStar’s Residential segment: $1,460M revenue (2025), which also holds Apartments.com |
| Score | Unscored |
What the sources reveal
Homes.com sells agents subscription memberships that promote their listings and profile, on what CoStar calls a your-listing, your-lead basis, and lets agents or homeowners promote a single listing. CoStar began charging in February 2024 and says it has incurred, and expects to keep incurring, significant costs to market it. The 10-K does not report Homes.com on its own. Its Residential segment, which also holds Apartments.com, Land.com and, since August 2025, Domain, had $1,460M of revenue and an adjusted EBITDA loss of $230M in 2025, after a $361M loss in 2024 when marketing spend rose $327M. Most CoStar contracts renew automatically and run at least a year, so read the term before signing.
Key facts
| Fact | Source | Checked |
|---|---|---|
| Homes.com offers agents subscription memberships promoting their listings and profile, and lets agents and homeowners promote a single listing. | source | |
| Homes.com lets owners and agents reach buyers on a “your-listing your lead” basis. | source | |
| Monetization launched February 2024; CoStar has incurred and expects to keep incurring significant costs to develop and market Homes.com. | source | |
| Residential Real Estate segment revenue $1,460M in 2025 (+20%), from more agents and properties advertised, partly offset by a lower average price, plus $95M from the Domain acquisition. | source | |
| Residential segment adjusted EBITDA: loss of $230M in 2025, improved from a $361M loss in 2024; 2024 marketing expense rose $327M. | source | |
| Subscription contracts generally renew automatically and a majority run at least one year; about 93% of CoStar’s 2025 revenue was subscription-based. | source | |
| CoStar’s U.S. residential flagship brands are Apartments.com, Homes.com and Land.com. | source |
Who it’s actually for
- Listing agents who want buyer inquiries on their own listings sent to them, not sold to other agents.
What we could not verify
- Homes.com revenue, member count and prices: not reported separately.
- Lead counts per membership.
Related
Homes.com vs Zillow Premier Agent · Marketing and SEO hub · All profiles · CoStar’s commercial products are reviewed separately in software (that score is unchanged and is not about Homes.com)
Last verified 2026-10-20. Figures were re-read from the linked sources that day.
View changelog
- Profile published from sources read this day.
Sources
- CoStar Group, Inc. Form 10-K for 2025 · accessed 2026-10-20
Corrections: use our contact page.