Ylopo
Ylopo says its name is the last five letters of “monopoly” spelled backwards, and that it was started because portals had been “renting agents back their own leads.” The public record adds context. Move, Inc., which runs Realtor.com, bought TigerLead, the earlier company Ylopo’s page credits its founders with, for $22M in cash in 2012. In 2014 Inman reported that Move had invested in Ylopo and was its only outside investor, on undisclosed terms. We found nothing on whether Move still holds a stake. Ylopo says about 2,200 client businesses use it and that it runs their ads for them rather than handing over software.
Last verified: 2026-10-20
Unscored
Private. Managed digital ads, lead nurture, AI text and voice, and IDX sites for agents and teams.
Not scored in this section.
Disclosure: Siana Marketing operates this site and sells SEO and marketing services to real estate firms, so it competes with firms in this section. Siana is not scored, ranked or compared here. Regent Commercial Real Estate is a Siana client.
At a glance
| Legal entity | Ylopo, LLC (private) |
| Headquarters | Santa Monica, California (its own page) |
| Segment | Agent website and digital marketing firms |
| Scale (as published) | About 2,200 client businesses (self-reported) |
| Score | Unscored |
What the sources reveal
Ylopo says its name is the last five letters of “monopoly” spelled backwards, and that it was started because portals had been “renting agents back their own leads.” The public record adds context. Move, Inc., which runs Realtor.com, bought TigerLead, the earlier company Ylopo’s page credits its founders with, for $22M in cash in 2012. In 2014 Inman reported that Move had invested in Ylopo and was its only outside investor, on undisclosed terms. We found nothing on whether Move still holds a stake. Ylopo says about 2,200 client businesses use it and that it runs their ads for them rather than handing over software.
Key facts
| Fact | Source | Checked |
|---|---|---|
| Headquartered in Santa Monica, California (company FAQ). | source | |
| About 2,200 client businesses on the platform (self-reported). | source | |
| Says its name is the last five letters of “monopoly” spelled backwards, and that portals had been “renting agents back their own leads.” | source | |
| Its page says the founders previously built TigerLead Solutions, started in 2007. | source | |
| Move, Inc. (Realtor.com) bought TigerLead for $22M in cash in September 2012. | source | |
| In 2014 Move invested in Ylopo and was its sole outside investor, terms undisclosed, according to Inman. | source | |
| Products listed include buyer and seller lead generation, Facebook and Google ads, Google Local Services Ads, AI text and voice, IDX home search and branded sites. | source |
Who it’s actually for
- Teams and agents who want someone else to run paid ads and lead follow-up, and who have a database to work.
What we could not verify
- Whether Move or any portal still owns part of Ylopo.
- Prices (its pricing page was not read).
- Its page counts six full-time Realtors-in-Residence in one place and seven in another; its 2014 press coverage lists a different founding team from today’s page.
Related
Ylopo vs Real Estate Webmasters · Marketing and SEO hub · All profiles
Last verified 2026-10-20. Figures were re-read from the linked sources that day.
View changelog
- Profile published from sources read this day.
Sources
- Ylopo, About · accessed 2026-10-20
- Move, Inc. press release, Move acquires TigerLead Solutions (Sep 4, 2012) · accessed 2026-10-20
- Inman News, Move backing real estate search startup Ylopo (Jun 3, 2014) · accessed 2026-10-20
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