Realtor.com
Realtor.com is run by Move, Inc., which News Corp owns 80% of, under a perpetual agreement and trademark license with the National Association of Realtors. News Corp’s 10-K says most of its revenue comes from lead generation and listing ads, typically sold by subscription, plus referral services where agents pay on completion of the deal. Move’s revenue rose 11% to $610M in fiscal 2026 as it pushed its premium RealPRO Select product, while lead volume rose 5%. Move also bought TigerLead, an agent lead generation company, in 2012, a history relevant to Ylopo.
Last verified: 2026-10-20
Unscored
Owned through News Corp (Nasdaq: NWSA, NWS). Runs Realtor.com under a perpetual license from the National Association of Realtors.
Not scored in this section.
Disclosure: Siana Marketing operates this site and sells SEO and marketing services to real estate firms, so it competes with firms in this section. Siana is not scored, ranked or compared here. Regent Commercial Real Estate is a Siana client.
At a glance
| Legal entity | Move, Inc. (80% News Corp, 20% REA Group) |
| Headquarters | Not stated in the pages we read |
| Segment | Portal advertising and lead programs |
| Scale (as published) | Move revenue $610M (fiscal year to June 30, 2026) |
| Score | Unscored |
What the sources reveal
Realtor.com is run by Move, Inc., which News Corp owns 80% of, under a perpetual agreement and trademark license with the National Association of Realtors. News Corp’s 10-K says most of its revenue comes from lead generation and listing ads, typically sold by subscription, plus referral services where agents pay on completion of the deal. Move’s revenue rose 11% to $610M in fiscal 2026 as it pushed its premium RealPRO Select product, while lead volume rose 5%. Move also bought TigerLead, an agent lead generation company, in 2012, a history relevant to Ylopo.
Key facts
| Fact | Source | Checked |
|---|---|---|
| Move revenue $610M in the fiscal year ended June 30, 2026, up 11% from $552M; lead volume up 5%. | source | |
| News Corp owns 80% of Move; REA Group owns the other 20%. | source | |
| Operates Realtor.com under a perpetual agreement and trademark license with the National Association of Realtors. | source | |
| Products named: RealPRO Select, Connections Plus and Listing Toolkit (lead generation and listing ads, typically subscriptions) and RealChoice Selling (referrals). | source | |
| Referral services for agents typically generate fees when the transaction is completed; lenders and insurers get access on a subscription basis. | source | |
| About 68 million average monthly unique users in the quarter to June 30, 2026 (internal data); 297 million monthly visits (Comscore). | source | |
| Displays nearly 100% of MLS-listed for-sale and rental properties; about 94% of for-sale listings update at least every 10 minutes. | source | |
| Move bought TigerLead Solutions, a lead generation and lead management system for agents, for $22M in cash in September 2012. | source |
Who it’s actually for
- Agents who want subscription leads, or a referral model where they pay only on a closed deal.
What we could not verify
- Prices and referral fee percentages: not in the filing.
- How many agents buy Realtor.com products.
Related
Zillow Premier Agent vs Realtor.com · Marketing and SEO hub · All profiles
Last verified 2026-10-20. Figures were re-read from the linked sources that day.
View changelog
- Profile published from sources read this day.
Sources
- News Corp Form 10-K for fiscal 2026 (year ended June 30, 2026) · accessed 2026-10-20
- Move, Inc. press release, Move acquires TigerLead Solutions (Sep 4, 2012) · accessed 2026-10-20
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