Homes.com vs Zillow Premier Agent
Disclosure: Siana Marketing operates this site and sells SEO and marketing services to real estate firms, so it competes with firms in this section. Siana is not scored, ranked or compared here. Regent Commercial Real Estate is a Siana client.
Last verified: 2026-10-20
CoStar built Homes.com to compete with Zillow on a different promise: inquiries on a listing go to the listing agent. Zillow sells leads by zip code to buyer’s agents.
Homes.com
UnscoredWins when: you are a listing agent who wants buyer inquiries on your own listings.
Zillow Premier Agent
UnscoredWins when: you are a buyer’s agent who wants leads from many listings in a zip code.
Side by side
| Item | Homes.com | Zillow Premier Agent |
|---|---|---|
| Who gets the inquiry | The listing agent (“your listing, your lead”) | Premier Agent partners, by share of voice or Zillow Preferred |
| How agents pay | Subscription membership, or promote a single listing | Share of advertising in a zip code, or a fee at closing |
| Revenue reported | Not split out; Residential segment $1,460M incl. Apartments.com | Residential $1,704M |
| Profitability shown | Residential segment adjusted EBITDA loss of $230M (2025) | Zillow net income $23M (2025, whole company) |
| Contract terms | Generally auto-renew; majority at least one year | Not covered in the passages we read |
Portal figures are from 10-K filings for the periods shown. Agency figures are from each firm’s own pages and marked self-reported. Read 2026-10-20. Neither is scored.
Last verified 2026-10-20. Figures were re-read from the linked sources that day.
View changelog
- Comparison published.
Sources
- CoStar Group, Inc. Form 10-K for 2025 · accessed 2026-10-20
- Zillow Group, Inc. Form 10-K for 2025 · accessed 2026-10-20
- Federal Trade Commission, order resolving Zillow-Redfin agreement (Aug 24, 2026) · accessed 2026-10-20