PulteGroup
PulteGroup closes about a third as many homes as D.R. Horton, but at a much higher average price ($566,000) and with a 26.3% gross margin. The mix is the story: 38% first-time, 40% move-up and 22% active adult, so Del Webb’s 55+ communities are a big part of the business.
Last verified: 2026-10-20
Unscored
Public. Brands include Centex, Pulte Homes, Del Webb, DiVosta and John Wieland.
No published developer or builder rubric yet.
At a glance
| Legal entity | PulteGroup, Inc. (NYSE: PHM) |
| Headquarters | Atlanta, GA |
| Segment | National homebuilders |
| Scale (as published) | 29,572 homes closed in 2025 |
| Score | Unscored |
What the sources reveal
PulteGroup closes about a third as many homes as D.R. Horton, but at a much higher average price ($566,000) and with a 26.3% gross margin. The mix is the story: 38% first-time, 40% move-up and 22% active adult, so Del Webb’s 55+ communities are a big part of the business.
Key facts
| Fact | Source | Checked |
|---|---|---|
| 2025 closings 29,572 homes (31,219 in 2024); average unit selling price $566,000 ($555,000 in 2024). | source | |
| 1,014 active communities in 47 markets across 26 states; brands Centex, Pulte Homes, Del Webb, DiVosta Homes and John Wieland Homes and Neighborhoods. | source | |
| Closings by buyer: 38% first-time, 40% move-up, 22% active adult. | source | |
| Home sale gross margins 26.3% vs 28.9% in 2024, which the 10-K attributes to elevated incentives, land costs and impairments. | source | |
| Revenue $17,312.0M and net income $2,218.7M in 2025 (XBRL). | source |
Who it’s actually for
- Buyers aged 55+ looking at Del Webb active-adult communities.
- Move-up buyers: 82% of 2025 closings were $250,000 to $750,000.
What we could not verify
- Brand-by-brand volumes: not broken out in the passages we read.
Related
PulteGroup vs Toll Brothers · Developers and builders hub · All profiles
Last verified 2026-10-20. Figures were re-read from the linked sources that day.
View changelog
- Profile published from sources read this day.
Sources
- PulteGroup Form 10-K for 2025 · accessed 2026-10-20
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