Tech-led and company-owned brokerages
The company owns and runs its brokerages and sells its own technology as the reason to join. Splits are negotiated, not published.
Last updated: 2026-10-20
Residential firms are listed unscored. Our published rubric was written for commercial service firms and software, and we have not published how it applies to residential brokerages. Firms are listed alphabetically, not ranked. See methodology.
Compass
Public (NYSE: COMP). Acquired Anywhere Real Estate on January 9, 2026.
The FY2025 10-K describes one company, and the business it now runs is two.
Profile and filings →Douglas Elliman
Public (NYSE: DOUG).
Fewer deals, more dollars.
Profile and filings →Redfin
Acquired by Rocket Companies in an all-stock deal effective July 1, 2025. No longer files its own reports.
Redfin is now one part of a mortgage company’s funnel.
Profile and filings →What “tech-led” means in the filings
Compass sells its platform and the Compass One client dashboard to agents. Redfin is now part of Rocket, where its listing data and agents feed mortgage, title and servicing. Douglas Elliman is a traditional company-owned luxury brokerage. We include it here because it owns its offices. None of the three publishes an agent split.
Who each is actually for
From what each filing says, not from reviews. Where we had no source, we leave the cell out.
| Firm | Fit signals from the filings |
|---|---|
| Compass | Agents who want an owned, company-run brokerage with a proprietary platform. The 10-K describes Compass One, a client dashboard launched in February 2025. Agents weighing brand: the filing lists the luxury brands it now owns (Sotheby’s International Realty, Corcoran, Christie’s International Real Estate). |
| Douglas Elliman | Agents working the high end in its markets: the 10-K reports a $1.86 million average sale and says the firm sees its advantages in luxury markets (the firm’s claim). |
| Redfin | Consumers who want search, brokerage, mortgage and title from one group; Rocket’s 10-K describes that combination. |
Last verified 2026-10-20. Figures were re-read from the linked sources that day.
View changelog
- Residential section published: hub, three model sub-hubs, six firm profiles, three comparisons. All firms unscored.
Sources
- Compass, Inc., Form 10-K for FY2025 (filed 2026-02-27) · accessed 2026-10-20
- Compass, Inc., Form 8-K, completion of Anywhere merger (filed 2026-01-09) · accessed 2026-10-20
- Anywhere Real Estate Inc., Form 25-NSE (filed 2026-01-09) · accessed 2026-10-20
- SEC EDGAR XBRL company facts (revenue and net income as tagged in each annual filing) · accessed 2026-10-20
- Douglas Elliman Inc., Form 10-K for FY2025 (filed 2026-03-16) · accessed 2026-10-20
- Rocket Companies, Inc., Form 10-K for FY2025 (filed 2026-03-02) · accessed 2026-10-20