Real Estate IndustryReviews
Residential brokerage · Tech-led and company-owned

Redfin

Redfin is now one part of a mortgage company’s funnel. In Rocket’s 10-K, Redfin sits alongside Mr. Cooper (servicing) and Rocket Close (title), and its main risks are listing data and MLS access rather than agent recruiting.

Last verified: 2026-10-20

Status

Unscored

Acquired by Rocket Companies in an all-stock deal effective July 1, 2025. No longer files its own reports.

Not scored: no published residential rubric.

At a glance

Legal entityRedfin Corporation, a subsidiary of Rocket Companies, Inc.
HeadquartersParent: Detroit, Michigan (Rocket principal executive offices)
ModelTech-led and company-owned
ScoreUnscored

What the filings reveal

Redfin is now one part of a mortgage company’s funnel. In Rocket’s 10-K, Redfin sits alongside Mr. Cooper (servicing) and Rocket Close (title), and its main risks are listing data and MLS access rather than agent recruiting.

Key facts

FactSourceChecked
Rocket completed the acquisition of Redfin, which it calls a leading digital real estate brokerage and home search platform, on July 1, 2025, and of Mr. Cooper on October 1, 2025.source
Redfin’s agents are referred to as “lead agents”; Redfin holds licenses for brokerage, mortgage, rentals and title.source
Rocket’s risk factors say users come to Redfin mainly for its listing data, and that Redfin depends on MLS access and must follow MLS and realtor association rules.source

Financials

Not reported as a separate company in the filings we read.

Agent commission and fees

Rocket does not publish agent pay terms for Redfin.

Who it’s actually for

What we could not verify

Related

Residential hub · All residential profiles

Last verified 2026-10-20. Figures were re-read from the linked sources that day.

View changelog
  • Profile published from filings read this day.

Sources

  1. Rocket Companies, Inc., Form 10-K for FY2025 (filed 2026-03-02) · accessed 2026-10-20

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