Real Estate CRM Pricing Statistics: 2026 Report
Last updated . All data pieces · Methodology
Agents and team leads usually look up real estate CRM pricing when a trial ends, a brokerage swaps systems, or a bill no longer matches the pitch. The number on a pricing page depends on how the vendor sells the product: per user, per package with seats included, monthly versus annual prepaid, and whether calling, dialer minutes or lead packages sit outside the base plan. A single monthly cost hides those units. Published list prices and quote-only products have to be read separately.
We compiled vendor-published list prices from twelve company pricing or product pages, read on October 27, 2026. Where a page shows a dollar figure, we record it as stated; where the page asks for a demo, sales call or "Request Pricing," we mark the product "Not published (quote on request)" and do not estimate a price. Rows in the primary table are in alphabetical order by vendor or product name. Every figure is as published by the vendor named and is subject to change; taxes and promotional discounts are excluded unless the vendor printed them on the page. Feature quality, "value," and market share are outside this piece — for how agents report CRM use, see our real estate CRM market share article.
Published Real Estate CRM Entry List Prices, October 2026
The table answers what each vendor published as its entry (or free) list price on the access date. Units differ by row, so the figures are not interchangeable. Side-by-side feature notes for several of these systems are on our real estate CRM software page.
| Vendor or product | Published entry list price | Billing basis as stated | Included seats or users | Setup fee (if published) | Access date |
|---|---|---|---|---|---|
| Follow Up Boss | $69 per user/month (Grow) | Monthly; annual option $58 per user/month (vendor states 2 months free) | Billed per user | Not listed; free trial stated | Oct. 27, 2026 |
| HubSpot | Free HubSpot CRM marketed at $0 | Free tier on product page; paid Hub pricing page failed to load numeric tiers | Not stated as a priced seat limit on the free product page | Not listed | Oct. 27, 2026 |
| Propertybase | From $89 per user/month | Per user/month; force.com included as stated | Per user | Not listed | Oct. 27, 2026 |
| Real Geeks | $399 per month | Monthly platform fee | 2 users included | $500 one-time setup | Oct. 27, 2026 |
| Salesforce Sales Cloud | $0 per user/month (Free Suite) | Free Suite; paid editions billed per user | Per user | Not listed | Oct. 27, 2026 |
| Sierra Interactive | $299.95 per month (Starter) | 12-month agreement paid annually upfront; monthly billing on same term is $359.95 | 1 user included | Not listed on pricing FAQ excerpt | Oct. 27, 2026 |
| Top Producer | $179 per user/month (Pro) | Per user/month | Per user | Not listed | Oct. 27, 2026 |
| Wise Agent | $49 per month (CRM) | Monthly; annual $42 per month ($499/year) | Up to 5 team members (shared login) | Complimentary onboarding stated | Oct. 27, 2026 |
Source: Follow Up Boss Pricing; HubSpot CRM product page; Propertybase Pricing; Real Geeks Pricing; Salesforce Sales Cloud editions and pricing; Sierra Interactive Pricing; Top Producer Pricing; Wise Agent Pricing (all accessed Oct. 27, 2026). Vendor-published list prices, not independently verified. Alphabetical by vendor or product. HubSpot's paid Hub pricing page did not return usable tier amounts on the access date, so only the free CRM marketing claim is shown. Salesforce Free Suite is a general CRM edition, not a real-estate-only product.
Follow Up Boss Published Plan Prices, October 2026
Follow Up Boss often shows up as a branded search next to the category keyword. The figures below are the three plans on the vendor pricing page, with the Calling add-on noted for Grow. These are vendor list prices, not negotiated contract rates. What the product does in day-to-day work is covered in our real estate CRM guide.
| Plan | Monthly list price | Annual list price (vendor "2 months free") | Included users | Calling | Contacts (as stated) |
|---|---|---|---|---|---|
| Grow | $69 per user/month | $58 per user/month | Per user | Add-on $39/user/month monthly or $33/user/month annual | Unlimited |
| Pro | $499/month | $416/month | 10 included; additional users $49/month monthly or $41/month annual | Included | Unlimited |
| Platform | $1,000/month | $833/month | 30 included; additional users $20/month monthly or $17/month annual | Included | Unlimited |
Source: Follow Up Boss Pricing (accessed Oct. 27, 2026). Vendor-published list prices, plus tax where applicable as stated on the page. Not independently verified.
The next table repeats the three monthly package (or per-user) list prices for the chart that follows. Grow is priced per user; Pro and Platform are package prices with seats included.
- Grow69
- Pro499
- Platform1000
Source: Follow Up Boss Pricing (accessed Oct. 27, 2026). Grow is USD per user/month; Pro and Platform are USD per month for the included user counts in the plan table above. Chart plots all three rows. Values as shown in the table below the chart.
| Plan | Monthly list price (USD) |
|---|---|
| Grow | 69 |
| Pro | 499 |
| Platform | 1000 |
Source: Follow Up Boss Pricing (accessed Oct. 27, 2026). Grow is USD per user/month; Pro and Platform are USD per month for the included user counts in the plan table above. Chart plots all three rows.
Multi-Tier Real Estate CRM List Prices, October 2026
Several real-estate-focused vendors publish more than one paid tier. The table records each published plan as stated. Where a product name includes a word this index keeps out of body copy and chart titles, that name is left in the table and source line only.
| Vendor or product | Plan | Published list price | Seats or users as stated | Other published fees |
|---|---|---|---|---|
| Wise Agent | CRM | $49/month or $42/month billed annually ($499/year) | Up to 5 team members (shared login) | Complimentary onboarding stated |
| Wise Agent | CRM + WiseSocial | $69/month or $59/month billed annually ($699/year) | Same as CRM | Same |
| Wise Agent | Enterprise | Not published (quote on request) | Teams of 15+ (vendor copy) | Inquire |
| Sierra Interactive | Starter | $299.95/month annual prepaid; $359.95/month on monthly billing of 12-month term | 1 user; additional users $75/user/month | Dialer $100/month add-on on Starter |
| Sierra Interactive | Essential | $399.95/month annual prepaid; $474.95/month on monthly billing | 3 users; additional users $60/user/month (users 4–10), then $25 | Dialer included |
| Sierra Interactive | Growth | $599.95/month annual prepaid; $724.95/month on monthly billing | 5 users; additional users $20/user/month (users 6–10), then $10, then $5 at higher volumes | Dialer included |
| Real Geeks | Platform | $399/month | 2 users; additional users $25/month (up to 10 total), $10 (users 11–40), $5 (users 41–100) | $500 one-time setup; optional lead packages $299 and $599/month |
| Propertybase | Platform | From $89 per user/month | Per user | force.com included as stated |
| Top Producer | Pro | $179 per user/month | Per user | Website $35/month and FiveStreet $25/month listed as add-ons |
| Top Producer | Pro + Leads | From $479/month | Varies with lead volume | Lead volume drives price |
| Top Producer | Pro + Farming | From $599/month | Varies with farm size | Farm size drives price |
| Top Producer | Pro Teams 5 | $399/month | Up to 5 users | Option to add Farming and Leads |
| Top Producer | Pro Teams 10 | $699/month | Up to 10 users | Same |
| Top Producer | Pro Teams 25 | $1,199/month | Up to 25 users | Same |
Source: Wise Agent Pricing; Sierra Interactive Pricing; Real Geeks Pricing; Propertybase Pricing; Top Producer Pricing (all accessed Oct. 27, 2026). Vendor-published list prices, not independently verified. Sierra extra-user fees and dialer notes follow the vendor FAQ on the same pricing page.
The Sierra annual-prepaid packages are broken out below so every row can be plotted. Prices are the vendor's "paid annually upfront" figures under a 12-month agreement.
- Starter299.95
- Essential399.95
- Growth599.95
Source: Sierra Interactive Pricing (accessed Oct. 27, 2026). Figures are monthly prices under a 12-month agreement paid annually upfront. Chart plots all three rows. Values as shown in the table below the chart.
| Package | Monthly price under annual prepaid (USD) | Users included |
|---|---|---|
| Starter | 299.95 | 1 |
| Essential | 399.95 | 3 |
| Growth | 599.95 | 5 |
Source: Sierra Interactive Pricing (accessed Oct. 27, 2026). Figures are monthly prices under a 12-month agreement paid annually upfront. Chart plots all three rows.
Vendors Without Published List Prices, October 2026
These pricing pages ask for a sales conversation, demo or "Request Pricing" instead of showing a public dollar amount for the core CRM. Add-on dollars that appear on the same page are noted but are not treated as the platform list price.
| Vendor or product | Pricing page status | Notes on the page | Access date |
|---|---|---|---|
| BoldTrail (Inside Real Estate; formerly kvCORE) | Not published (quote on request) | Page prompts visitors to watch a demo and get pricing; no core CRM dollar amount shown | Oct. 27, 2026 |
| CINC | Not published (quote on request) for the core platform | Page states "Contact our team for specific pricing information"; separately lists CINC AI starting at $200/month and dialer 3 lines for $75/month | Oct. 27, 2026 |
| Lofty (formerly Chime) | Not published (quote on request) | Agent, Team, Broker and Enterprise packages show "Request Pricing" | Oct. 27, 2026 |
| Lone Wolf Relationships (LionDesk successor) | Not published (quote on request) | LionDesk is discontinued; Relationships pricing is sales-led | Oct. 27, 2026 |
Source: BoldTrail pricing / demo page; CINC Pricing; Lofty price packages; Lone Wolf Relationships (all accessed Oct. 27, 2026). No estimated prices were substituted for missing list prices.
Salesforce Sales Cloud Published Editions, October 2026
Salesforce Sales Cloud is a general CRM that some real estate teams use alongside or instead of real-estate-specific tools. Edition names and USD list prices below are from the vendor editions page.
- Free Suite0
- Starter Suite25
- Pro Suite100
- Core195
- Advanced395
- Max550
Source: Salesforce Sales Cloud editions and pricing (accessed Oct. 27, 2026). Vendor-published list prices in USD; other currencies appear on the same page. Not a real-estate-only product. Chart plots all six rows. Values as shown in the table below the chart.
| Edition | List price (USD per user/month) | Billing note as stated |
|---|---|---|
| Free Suite | 0 | Free |
| Starter Suite | 25 | Billed monthly or annually |
| Pro Suite | 100 | Billed annually |
| Core | 195 | Billed annually |
| Advanced | 395 | Billed annually |
| Max | 550 | Billed annually |
Source: Salesforce Sales Cloud editions and pricing (accessed Oct. 27, 2026). Vendor-published list prices in USD; other currencies appear on the same page. Not a real-estate-only product. Chart plots all six rows.
What the Pricing Pages Show
Published real estate CRM list prices on October 27, 2026 ran from free general-CRM tiers to multi-hundred-dollar packages with seats included. Several platforms still withhold a public core price. Read each figure with its unit, seat count and billing term before comparing products.
Sources
- Follow Up Boss. Pricing. Accessed October 27, 2026. https://www.followupboss.com/pricing
- HubSpot. CRM product page. Accessed October 27, 2026. https://www.hubspot.com/products/crm
- Propertybase. Pricing. Accessed October 27, 2026. https://www.propertybase.com/pricing
- Real Geeks. Pricing. Accessed October 27, 2026. https://www.realgeeks.com/pricing
- Salesforce. Sales Cloud editions and pricing. Accessed October 27, 2026. https://www.salesforce.com/editions-pricing/sales-cloud/
- Sierra Interactive. Pricing. Accessed October 27, 2026. https://www.sierrainteractive.com/pricing
- Top Producer. Pricing. Accessed October 27, 2026. https://www.topproducer.com/pricing
- Wise Agent. Pricing. Accessed October 27, 2026. https://wiseagent.com/pricing
- BoldTrail (Inside Real Estate). BoldTrail pricing / demo. Accessed October 27, 2026. https://boldtrail.com/boldtrail-pricing/
- CINC. Pricing. Accessed October 27, 2026. https://www.cincpro.com/pricing
- Lofty. Price packages. Accessed October 27, 2026. https://lofty.com/price-packages
- Lone Wolf Technologies. Relationships. Accessed October 27, 2026. https://www.lwolf.com/engage/relationships
Figures are shown as published by the sources named under each table. How we source and correct: editorial and corrections policy. Spotted an error? Contact us.
Release dates for these sources: Data release calendar.