Agents, team leaders and brokers usually look up CRM market share when they are about to pick or switch a system and want to know how many peers use each one. Any answer depends on what is being counted: agents, seats, brokerage accounts or revenue; whether the figure covers one CRM or a wider software suite; and how old the statement is. A single share chart hides that the vendors publish their own counts in different units, and that no independent body tracks how the market divides among them.
We compiled vendor-reported user counts, survey data and public filings from eight publishers: Inside Real Estate, CINC, Follow Up Boss, Lofty, Lone Wolf Technologies, Real Geeks, the National Association of REALTORS® (NAR) and Zillow Group's filings with the U.S. Securities and Exchange Commission (SEC). We found no independent dataset that measures real estate CRM market share by vendor, so we have not calculated one. The headline figure is survey usage rather than a vendor share: 46% of agents in NAR's 2026 REALTORS® Technology Report named CRM among the technologies they use most often in their business. Vendor statements run from December 2023 through September 2026, and two vendor pages carry no date and were read on October 22, 2026.
Vendor-Reported Real Estate CRM User Counts, 2023 to 2026
Each figure below is the most recent count we found from the company itself, as reported by that company and not independently verified. The units differ, so the figures cannot be added together or turned into shares. For a feature-level look at these systems, see our real estate CRM software page.
| Company or product | Figure as stated | What the figure counts | Date of statement | Type of measure |
|---|---|---|---|---|
| BoldTrail (Inside Real Estate) | More than 400,000 users | Users of the BoldTrail platform, which combines CRM with lead engagement, marketing and other tools | May 5, 2026 | Vendor-reported users |
| CINC | 50,000+ agents | Agents who use the CINC lead generation and CRM platform | Undated page, read Oct. 22, 2026 | Vendor-reported users |
| Follow Up Boss (Zillow Group) | 100,000 agents | Agents on the Follow Up Boss platform | December 8, 2023 | Vendor-reported users |
| Lofty | More than 85,000 agents | Agents across North America using Lofty | May 7, 2026 | Vendor-reported users |
| Lone Wolf Technologies | Over 1.5 million real estate professionals | Professionals in Canada and the U.S. served by all Lone Wolf products, not CRM alone | February 2, 2026 | Vendor-reported reach, company-wide |
| Real Geeks | More than 80,000 agents | Agents who rely on Real Geeks | Undated page, read Oct. 22, 2026 | Vendor-reported users |
Sources: Inside Real Estate via PR Newswire, May 5, 2026; CINC home page; Follow Up Boss blog, December 8, 2023; Lofty news release, May 7, 2026; Lone Wolf Technologies press release, February 2, 2026; Real Geeks comparison page (all accessed Oct. 22, 2026). Every figure is as reported by the company named and has not been independently verified. Rows are in alphabetical order. The Follow Up Boss figure comes from a co-founder's post on the day the Zillow Group acquisition was announced, and is the latest dated count we found from the company. The units differ (users, agents, professionals across a product family), so no shares have been calculated.
Statements from the same company do not always match. The company description in the May 2026 BoldTrail release refers to more than 400,000 agents and brokers, and a September 19, 2026 Inside Real Estate release describes the company as serving nearly 400,000 brokerages, agents and teams. The Wise Agent and Sierra Interactive home pages we checked did not state a user count.
CRM Use Among REALTORS®, 2026
NAR's 2026 report asked members which technologies they use most often in their business, and respondents could name more than one. The figures measure how many agents use some CRM, not which product they use. In the same report, 51% of agents named client relationship management tools among the emerging technologies they are watching most closely for 2026. Our real estate CRM guide explains what these systems do.
| Technology | Share of agents who named it |
|---|---|
| MLS | 96% |
| E-signature | 79% |
| CRM | 46% |
| Transaction management | 36% |
| Lead generation | 21% |
| Marketing automation | 16% |
Sources: NAR, "REALTORS® Adopt Technology to Save Time and Improve the Client Experience, NAR Report Finds," September 22, 2026 and NAR, "The Tech Real Estate Agents Rely on Most in 2026," September 22, 2026 (accessed Oct. 22, 2026). Survey of NAR members; NAR reports the results are based on responses from 1,200 agents. Selected rows from NAR's list of technologies agents use most often; respondents could choose more than one, so shares do not add to 100%. The survey did not ask which CRM product agents use.
Follow Up Boss Disclosures in Zillow Group SEC Filings, 2026
Among the companies in the first table, Zillow Group's filings are the only SEC filings we found with figures for a specific real estate CRM. They cover what Zillow paid for Follow Up Boss, but not how many agents use it or how much revenue it brings in. Side-by-side feature notes for several systems are on our software comparisons page.
| Item | Amount or status | Filing |
|---|---|---|
| Cash paid for Follow Up Boss in December 2023, net of cash acquired | $399 million | Form 10-K for 2025 |
| Maximum contingent consideration, payable over three years if performance metrics are met | $100 million | Form 10-K for 2025 |
| First earnout payment, paid in the six months ended June 30, 2025 | $33 million | Form 10-Q for Q2 2026 |
| Second earnout payment, paid in the six months ended June 30, 2026 | $33 million | Form 10-Q for Q2 2026 |
| Follow Up Boss user or customer count | Not disclosed | Form 10-K for 2025 and Form 10-Q for Q2 2026 |
| Follow Up Boss revenue | Not reported separately; included in Residential revenue | Form 10-K for 2025 and Form 10-Q for Q2 2026 |
Sources: Zillow Group, Form 10-K for the fiscal year ended December 31, 2025, filed February 11, 2026 and Zillow Group, Form 10-Q for the quarter ended June 30, 2026, filed August 5, 2026 (accessed Oct. 22, 2026). Amounts as stated in the fair value note on contingent consideration. The filings describe Follow Up Boss revenue as coming primarily from its software-as-a-service CRM for agents, teams and brokerages. Zillow's estimate that most U.S. residential transactions involve an agent using at least one Zillow product covers all of its agent products and is not a CRM share, so it is not shown.
What the CRM Data Shows
No public source measures how the real estate CRM market divides among vendors, so the figures available are company counts in different units, survey usage across all products and acquisition terms. Read each number with its unit and date before comparing systems.
Sources
- Inside Real Estate and Buffini & Company. "Inside Real Estate and Buffini & Company Announce 'BoldTrail + Buffini Mode'." PR Newswire, May 5, 2026. https://www.prnewswire.com/news-releases/inside-real-estate-and-buffini--company-announce-boldtrail--buffini-mode-302762854.html
- Inside Real Estate. "Inside Real Estate Partners with Roomvo to Bring Interactive AI Room Visualization to Every BoldTrail Listing." BoldTrail, September 19, 2026. https://boldtrail.com/resources/inside-real-estate-partners-with-roomvo-to-bring-interactive-ai-room-visualization-to-every-boldtrail-listing/
- CINC. Home page. Undated; accessed October 22, 2026. https://www.cincpro.com/
- Follow Up Boss. "Follow Up Boss acquired by Zillow Group: Here's what you need to know." December 8, 2023. https://www.followupboss.com/blog/follow-up-boss-acquired-by-zillow-group
- Lofty. "Lofty Wins Gold at the 2nd Annual 2026 Globee® Awards for Artificial Intelligence." May 7, 2026. https://lofty.com/news/lofty-wins-gold-at-2026-globee-awards
- Lone Wolf Technologies. "Lone Wolf Launches API Portal to Power Real Estate Connectivity." February 2, 2026. https://www.lwolf.com/press-releases/lone-wolf-launches-api-portal-to-power-real-estate-connectivity
- Real Geeks. "Real Geeks vs Sierra Interactive." Undated; accessed October 22, 2026. https://www.realgeeks.com/real-geeks-vs-sierra
- National Association of REALTORS®. "REALTORS® Adopt Technology to Save Time and Improve the Client Experience, NAR Report Finds." September 22, 2026. https://www.nar.realtor/newsroom/realtors-adopt-technology-to-save-time-and-improve-the-client-experience-nar-report-finds
- National Association of REALTORS®. "The Tech Real Estate Agents Rely on Most in 2026." September 22, 2026. https://www.nar.realtor/news/real-estate-news/technology/the-tech-real-estate-agents-rely-on-most-in-2026
- Zillow Group, Inc. Form 10-K for the fiscal year ended December 31, 2025. U.S. Securities and Exchange Commission, February 11, 2026. https://www.sec.gov/Archives/edgar/data/1617640/000161764026000015/z-20251231.htm
- Zillow Group, Inc. Form 10-Q for the quarter ended June 30, 2026. U.S. Securities and Exchange Commission, August 5, 2026. https://www.sec.gov/Archives/edgar/data/1617640/000161764026000052/z-20260630.htm
Figures are shown as published by the sources named under each table. How we source and correct: editorial and corrections policy. Spotted an error? Contact us.