Real Estate IndustryReviews

Real estate CRMs

Contact databases built around lead follow-up. Six reviewed and scored with the published software model.

Last updated: 2026-10-20

ToolStarting priceScore
Follow Up Boss$69 per user/mo8.7 (Highly recommend)
Real Geeks$399/mo + $500 setup8.1 (Recommend)
Wise Agent$49/mo8.1 (Recommend)
Sierra Interactive$299.95/mo (paid annually)7.8 (Recommend)
Lofty (formerly Chime)Not published7.0 (Conditional recommend)
BoldTrail (formerly kvCORE)Not published6.7 (Conditional recommend)

Ranked

Scores for Follow Up Boss, Lofty and BoldTrail are unchanged from their original reviews (90 of 100 points available; verified reviews pending). Wise Agent, Sierra Interactive and Real Geeks were added 2026-10-20 with the same weights. Ease of use is pending for them because we have not used the products, so they are scored on 70 to 75 points. Compare line items as well as totals.

25%Features
20%Pricing
15%Ease
15%Integr.
10%Support
10%Reviews
5%Traction
#1 · Real estate CRM

Follow Up Boss

8.7/10Highly recommend

Starting price: $69 per user/mo (checked 2026-10-20) · scored on 90 of 100 points

● Best forTeams that buy leads from several sources and need fast routing and follow-up.
● Not ideal forAgents who want a website, IDX search and CRM from one vendor.
#2 · Real estate CRM

Real Geeks

8.1/10Recommend

Starting price: $399/mo + $500 setup (checked 2026-10-20) · scored on 75 of 100 points

● Best forAgents and small teams who want an IDX website, CRM and dialer with optional done-for-you ad lead packages, all priced upfront.
● Not ideal forAgents who only need a CRM: the base platform is priced as a website plus CRM bundle.
#3 · Real estate CRM

Wise Agent

8.1/10Recommend

Starting price: $49/mo (checked 2026-10-20) · scored on 70 of 100 points

● Best forSolo agents and small teams that want a low, published monthly price with transaction checklists and 24/7 live support included.
● Not ideal forAgents who want an IDX website and paid lead generation bundled into the CRM subscription.
#4 · Real estate CRM

Sierra Interactive

7.8/10Recommend

Starting price: $299.95/mo (paid annually) (checked 2026-10-20) · scored on 75 of 100 points

● Best forTeams of 3 or more that want IDX websites, a CRM and a dialer on one contract, and plan to add an AI nurture tool.
● Not ideal forAgents who want to pay month to month without a 12-month agreement.
#5 · Real estate CRM

Lofty (formerly Chime)

7.0/10Conditional recommend

Starting price: Not published (checked 2026-10-20) · scored on 90 of 100 points

● Best forAgents and teams that want a website, CRM and AI follow-up from one vendor.
● Not ideal forBuyers who need a published base price before a sales call.
#6 · Real estate CRM

BoldTrail (formerly kvCORE)

6.7/10Conditional recommend

Starting price: Not published (checked 2026-10-20) · scored on 90 of 100 points

● Best forBrokerages that want one platform for agents, websites and back office.
● Not ideal forSolo agents who want a public price and a short setup.

Compare: Follow Up Boss vs Lofty · Wise Agent vs Follow Up Boss

Left out

LionDesk is not reviewed. Ylopo and CINC were not checked this round.

Questions

Which CRM has the lowest published entry price?

Wise Agent: $49 a month, or $42 a month billed annually, for up to 5 team members on a shared login (checked 2026-10-20).

Which CRMs include an IDX website?

Of the six, Lofty, BoldTrail, Sierra Interactive and Real Geeks include IDX websites. Follow Up Boss and Wise Agent’s CRM plans do not.

Why do some scores use fewer than 100 points?

Criteria we cannot back with data stay pending, and the score is taken over the remaining weight, as set out in our methodology.

Last verified 2026-10-20. Figures were re-read from the linked sources that day.

View changelog
  • Category page rebuilt; Wise Agent, Sierra Interactive and Real Geeks added and scored; original three scores unchanged.

Sources

  1. Follow Up Boss pricing page · accessed 2026-10-20
  2. Real Geeks plans and pricing page · accessed 2026-10-20
  3. Wise Agent pricing page · accessed 2026-10-20
  4. Wise Agent integrated partners page · accessed 2026-10-20
  5. Sierra Interactive pricing page · accessed 2026-10-20
  6. Lofty price packages page · accessed 2026-10-20
  7. Lofty Help Center: Sales Agent packages · accessed 2026-10-20
  8. BoldTrail FAQ · accessed 2026-10-20