Lofty (formerly Chime) review

Item: Lofty (formerly Chime)
Rating: 7.0

Agents and teams that want a website, CRM and AI follow-up from one vendor. Pricing checked 2026-10-20.

Last updated: 2026-10-20

Real estate CRM

Lofty (formerly Chime)

7.0 / 10

Overall score

Conditional recommend

Math shown below. Verified reviews pending.

IndependentNo sponsorshipsEvidence-based

● Best forAgents and teams that want a website, CRM and AI follow-up from one vendor.

● Not ideal forBuyers who need a published base price before a sales call.

Pricing

Base plans not published. Agent, Team, Broker and Enterprise plans all route to a quote form. Lofty states pricing "varies based on your choice of platform package, seat count, optional upgrades and lead-gen programs."

Published add-on	Price
AI Sales Agent Freemium (10 leads)	Free
AI Sales Agent Pro (200 leads)	$60/mo
AI Sales Agent Max (500 leads)	$150/mo + $0.30/lead overage
AI Sales Agent Team (600 leads)	$199/mo + $0.30/lead overage

Sources: lofty.com/price-packages, Lofty Help Center, checked 2026-10-20.

Pros

CRM and IDX website in one product.
AI Sales Agent prices are public.
Lender co-marketing can offset ad spend.

Cons

No public base price.
Lead-gen programs add management fees.
Learning curve across many modules.

Score breakdown

25%Features

20%Pricing

15%Ease

15%Integr.

10%Support

10%Reviews

5%Traction

We could not read G2 or Capterra rating pages directly on 2026-10-20 (both block automated reading). This criterion stays pending until we record a dated average by hand. The score below uses the other 90 points.

Criterion	Weight	Score /10	Points	Basis
Features	25	9	22.5	CRM, IDX websites, AI follow-up agent, dialer, lead-gen ad programs.
Pricing	20	5	10.0	Base quote only; AI add-on prices public.
Ease of use	15	7	10.5	Modern interface; the number of tools adds setup time.
Integrations	15	7	10.5	Lead-source and MLS connections; fewer third-party apps than Follow Up Boss.
Support	10	6	6.0	Support terms are not published on the pricing page.
Verified reviews	10	pending		We could not read G2 or Capterra rating pages directly on 2026-10-20 (both block automated reading). This criterion stays pending until we record a dated average by hand. The score below uses the other 90 points.
Traction	5	7	3.5	Established brand (formerly Chime); vendor does not publish a user count on pages we read.

Math: 63.0 points earned of 90 available (verified reviews held back). 63.0 / 90 × 10 = 7.0 / 10.

See how we score.